Looking for a Press Release sample

[eghiglie]

 

The Vestry of the Church I belong to has voted to sponsor a new Boy Scout Troop and this was with support of the Vicar who earned 1st Class as a youth (still uses many of the knots he learned). After a few weeks of recruiting boys and adults we finally have the 5 boys and 5 adults who turned in applications. We also 'lucked out' in that one boy is a 16 yr old Star Scout who has demonstrated great abilites to teach skills to the other 4 boys who are brand new Scouts and has already been to JYLT. He has already started to put together a PLC plan!

 

I'm looking for a press release template that I could use to announce in local newspapers about our new Troop.

 

Any links that I could be pointed to?

 

 

[ScoutOne]

There are plenty of press release examples online. Here is one example: http://www.prwebdirect.com/pressreleasetips.php

 

Basically use a simple format (don't use those fancy Microsoft office templates!): Contact Information, Title, Release Body, End (###).

 

Keep your press release short and to the point. The media will contact you if they want more information or photos.

 

I would not necessarily use the examples provided by your council marketing committee. In the past I have seen some REALLY bad material and examples.

[infoscouter]

For some more Scout specific PR assistance, visit:

 

http://www.northernstarbsa.org/ActivitiesCivicService/CivicService/PublicizingYourUnit.aspx

 

http://www.seattlebsa.org/sbsa_volunteers/VolunteersandScouts/PositivePR.htm

 

Both of these have unit publicity manual, examples of press releases, media advisories and other tools to publicize your unit.

 

Less immediately useful, but interesting to read:

http://www.marketing.scouting.org/