WOSM: Ready for Life: Scouting's new brand welcomes in a new era

[RememberSchiff]

From WOSM 8/5/2024: Ready for Life: Scouting's new brand welcomes in a new era

Hmmm, rebranding appears contagious.

"The new look for Scouting includes a modern redesign of the iconic World Scout Emblem, a reimagined logo and wordmark for World Scouting, a new tagline “Ready for Life” available in multiple languages, an expanded and more vibrant colour palette, a unique and modern typeface (Scouts GT Planar), and a range of secondary creative visual elements to be used across all our digital, communications and marketing channels. 

,,,

The name World Scouting acts as a shorthand for the World Organization of the Scout Movement and is intended to be easily identifiable by National Scout Organizations while positioning us clearly alongside partners, funders and other collaborators we work with. 

...

Our new tagline, "Ready for Life", encapsulates Scouting's mission to contribute to the education of young people, enabling them to be global citizens who are playing a constructive role in society. The tagline is simple and connects seamlessly to the Scout motto to "Be Prepared."    ????? IMHO Be Prepared is iconic to Scouting, Ready for Life sounds generic to pharmaceutical ads.

What next the trefoil, the square knot?

More at source:

https://www.scout.org/news/news/ready-life-scoutings-new-brand-welcomes-new-era

[Tron]

What is the real goal here? WOSM is basically just a parent/partner organization for the big entities in each country. What does this do to help position them as the key international base for the movement? What changed that helps WOSM get into the last handful of countries without scouting or that have scouting programs that are not part of WOSM?

[qwazse]

On 8/7/2024 at 4:48 PM, Tron said:

What is the real goal here? WOSM is basically just a parent/partner organization for the big entities in each country. What does this do to help position them as the key international base for the movement? What changed that helps WOSM get into the last handful of countries without scouting or that have scouting programs that are not part of WOSM?

The main change is BSA membership decline. WOSM is no doubt feeling the pressure to raise funds to make up that gap. Introducing a program in a new country or helping neighboring scout associations is a costly enterprise.