qwazse Posted May 2, 2018 Share Posted May 2, 2018 (edited) Early 80s bumper sticker, Edited May 2, 2018 by RememberSchiff Link to comment Share on other sites More sharing options...
Eagle1993 Posted May 2, 2018 Share Posted May 2, 2018 It’s official. “Scouts BSA” https://www.scoutingnewsroom.org/press-releases/scout-me-in/ 4 Link to comment Share on other sites More sharing options...
qwazse Posted May 2, 2018 Author Share Posted May 2, 2018 5 minutes ago, Eagle1993 said: It’s official. “Scouts BSA” https://www.scoutingnewsroom.org/press-releases/scout-me-in/ Not bad. One part boy, one part America, two parts scouts. Hopefully girls will realize that means it's for them! 3 Link to comment Share on other sites More sharing options...
WAKWIB Posted May 2, 2018 Share Posted May 2, 2018 https://www.scoutingnewsroom.org/press-releases/scout-me-in/ New branding and stuff and we seem to be in cahoots with some big PR firms. It appears that National ain't messing around. 1 Link to comment Share on other sites More sharing options...
TuckahoeJoe Posted May 2, 2018 Share Posted May 2, 2018 So, it is essentially going to be called "Scouts" much like Venturing BSA is called, well, "Venturing." 1 Link to comment Share on other sites More sharing options...
RememberSchiff Posted May 2, 2018 Share Posted May 2, 2018 (edited) I am attempting to merge like announcements...please standby...thanks P.S. Well the convergence did not go exactly in order but here it is. Sorry for any confusion. Edited May 2, 2018 by RememberSchiff 1 Link to comment Share on other sites More sharing options...
T2Eagle Posted May 2, 2018 Share Posted May 2, 2018 They had to come up with something, Scouts BSA isn't bad. The idea of Scout Me In as a marketing campaign actually is pretty clever. 2 1 Link to comment Share on other sites More sharing options...
TuckahoeJoe Posted May 2, 2018 Share Posted May 2, 2018 53 minutes ago, T2Eagle said: They had to come up with something, Scouts BSA isn't bad. The idea of Scout Me In as a marketing campaign actually is pretty clever. Yeah, score one for marketing. It is clever. 1 Link to comment Share on other sites More sharing options...
Tampa Turtle Posted May 2, 2018 Share Posted May 2, 2018 "Scout Me In"?.... maybe the videos will sound better. I am a little underwhelmed. In Tampa we have had a number of these awkwardly worded noun/verb confusion slogans: (for Tampa visitors) "Tampa with me" and the hapless NFL Tampa Buccaneers "Siege the Day". Maybe we need @Cambridgeskip to teach us Continentals how to form proper simple sentences. I hear they got smart parents in his Troop. A really good slogan is hard to come by, (I know we got a few marketing types on here who probably know more.) My dad worked for National Airlines in the day and they had one of the most successful (and sexist now LOL) campaigns with the "Fly me" campaign ("I'm Cindy...Fly Me"). It was a huge win for a small airline...And of course the clean up campaign "Don't Mess with Texas" and "I (heart) NY". BSA consistently underwhelms. ("Be.Prepared.For Life") I think "Scouts BSA" is either transitional to 'Scouts USA' or National really believes those 3 magic letters are what people are nostalgic about. While I am a traditionalist it seems awkward and a clean break would have been better. I know they have to be careful about GSUSA and want to hang on to BSA for trademark purposes. I think the muddledness of the language comes from either a muddledness of thought OR the fact that existing BSA members are divided on the issue and they have to keep straddling the fence. 2 Link to comment Share on other sites More sharing options...
Cambridgeskip Posted May 2, 2018 Share Posted May 2, 2018 As it happens looking at this I think the "Scout me in" is the only part of this that I would be very wary of. Marketing is a two edged sword at the best of time, marketing to teenagers even more so. As soon as you introduce a slogan for something that is most definitely not "cool" it can be used as a stick by the bullies to metaphorically beat kids that are scouts with. Link to comment Share on other sites More sharing options...
Eagle1993 Posted May 2, 2018 Share Posted May 2, 2018 “Surbaugh predicted that both boys and girls in Scouts BSA would refer to themselves simply as scouts, rather than adding “boy” or “girl” as a modifier.” - From USA Today Long term I tend to agree and my guess is that “BSA” was added for Trademark vs GSUSA. If not then I’m not sure why one wouldn’t have simply used Scouts. Scout Me In is fine ... but I’m really curious about the advertising and what they emphasize in the program going forward. Link to comment Share on other sites More sharing options...
Eagle1993 Posted May 2, 2018 Share Posted May 2, 2018 New marketing material and info on the Family Scouting site. https://www.scouting.org/familyscouting/ Link to comment Share on other sites More sharing options...
Sablanck Posted May 2, 2018 Share Posted May 2, 2018 I saw this posted on a friends timeline this morning on FB. I am still surprised at how many people are still commenting about how they will pull their funds and kids out of scouting. My only question to them is When? I wish those folks would just hurry up and leave so we can get organized and move forward. In a story on ABC GSA was quoted as saying that they would now add badges and program changes to help in the retention of girls in their program. Should have done that sooner huh? Link to comment Share on other sites More sharing options...
Jameson76 Posted May 2, 2018 Share Posted May 2, 2018 Out troop is busy printing shirts... We are the BOY Scouts of America Viva la resistance!! They will be on sale soon.... 1 1 2 Link to comment Share on other sites More sharing options...
allangr1024 Posted May 2, 2018 Share Posted May 2, 2018 8 hours ago, Eagle1993 said: It’s official. “Scouts BSA” https://www.scoutingnewsroom.org/press-releases/scout-me-in/ It looks like this page has been taken down. Does anyone have a copy of what it said? Link to comment Share on other sites More sharing options...
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