How marketing should work

[Twocubdad]

Take the time to watch this ad from Scouts South Africa   It's amazing:

 

http://www.littlethings.com/scouts-ad-life-saver/?utm_source=loud&utm_medium=Facebook&utm_campaign=misc

 

This relates to a couple current threads, including the "Where Have We Failed?"  We've failed by not communicating our purpose as clearly and effectively as this ad does.  Take this same message and apply a thousand others ideals and skills we teach -- leadership, citizenship, fitness, service.  We need to be targeting families and parents who imagine their son saving their daughter from drowning.  Or standing up to a school yard bully, leading a group through some challenge.  Who are these families?  Well, all of them. And that's the point. 

 

 

[Stosh]

Saw that ad, it's fantastic.  So where's our PR people in all this?

Edited September 4, 2015 by Stosh

[sst3rd]

Direct and to the point. There is real value in Scouting. It should start parents thinking.

[ALongWalk]

This is a wonderful ad!

[desertrat77]

 So where's our PR people in all this?

Good question.  

 

PR is probably like most departments at Irving--they aren't required to produce anything, yet they'll continue to draw a pay check.

[MattR]

Engaging. Few words. Has a powerful message.

 

A committee could never develop an ad like that and that's why the BSA hasn't done it.