When I googled what are employers looking for this is what I found.
What are employers looking for
Communication skills
Honesty
Loyalty
Dependability
Teamwork
Flexibility
Self-reliance
Eagerness to learn
Confidence
Work ethic
Determination
Problem-solving skills
Positivity
Ambition
This sure sounds like what a youth gets out of Scouts to me. These days many kids have low self esteem so my thought is to use the tag line, "What makes you stand out?" Getting them to think standing out is not being the star athlete, first in your class academically, etc. but it can be helpful, loyal, flexible, dependable etc.