I remember that feeling of being embarrassed in the BSA uniform.
We were in London and our jamboree Troop was taking a walking tour of the city. I thought I would die. The red berets were funny looking...the shorts were too short. But all day, no one said anything derogatory to us and I finally got over myself.
Now that I have two sons in Cubs and am a Webelos Den Leader, I struggle with preparing the boys for this sudden awareness of "what other people might think of me". It is starting even now in fourth grade. I agree that the Scout Oath in action in the local community is the best advertising, but we need more.
If you look at the national BSA site...the sample print adds and TV spots online - You see the selling of high adventure and the aspects of Scouting to which we all aspire. The problem is that I have never seen these ads anywhere outside the BSA website!
I know the national BSA office has had advertising problems in the past but a strong national advertising effort must be made to ensure that we have a future. People know what a "kid in a soccer uniform" means. They do not know (except from odd TV sitcom and movie caricatures of Scouting) what we are about!
I spend much of my quality "parent to Den Leader" time explaining the program and how it will change their boy's life forever. We need BSA commercials on Cartoon Network, Disney Channel, Discovery Kids, Animal Planet and the like and fewer ads in the relatively obscure business magazines that the national office BSA targets.