The solution will not be fixed at a national level ever. We have to fix this at the district and council level. In my district the units with a program grow, other units not so much.
We have to have challanging programs, young men and women who are challenged develope that swagger and beome the populer crowd. Every region has the ability develop a program, with camporees, camping, or technology challanges that can and will reverse this trend.
Councel level executive boards need to hold the pro-staff feet to fire, redefine the expectations, say Program, Membership, Money vs. the current Money, money, Money...the focus has to be quality.
A quality program will grow,
parents and scouts know what they want and will vote with their feet. we can attract scouts, but we need to meet the expectations to keep them.
Now what to do about National, the only thing we can do is start a grass roots campain, we demand accountabilty and quality. Instead of preaching to choir get to round table and any where else scouters meet and share the ideas of quality scouting. will this generate results overnight, no but soon.
Communications, we have to write press release's and groom a relationship with local media. get the positive press our scouts and program desreves. unfortunataly most of us would rater give a FOS presention than talk to the media.
This is my $.02
I have never seen a national solution for a local problem ever,