Reply to evmori's comment:
I disagree with your statement, "I don't think we need to be cool." I think that we do. Scouting is for the scouts, not the adults, if they want to drop out because it isn't cool, we need to look at how to make it cool for them. There is a difference between cool and rebellious. Being a cool organization requires that the kids have fun, look forward to meetings, stay active, and bring friends to join the troop. Now, rebellious is different. That is where the kids don't want to obey rules, they want to destroy, vandalize, and tease. Those kids have no place in scouting.
Scouting does need a cool factor to be popular. And it does need to be popular to stay active. Our troop went from being a scoutmaster controlled troop to a boy run troop. And frankly, we are better off now than before. Why? Because we now have some sort of a "cool factor" that kids relate to. You can't say that scouting isn't supposed to be cool....It is.