I'm starting a new Venturing Crew at my daughter's middle school. She and I have made the pitch to the PTO and they have agreed to sponsor the crew. Now comes the tough part, getting kids to join. We are holding an Information and Sign-up Night in 3-weeks and will hold a First-Nighter event at the local indoor rock-climbing gym a week later.
While I have read and heard that this is not necessarily the best time of year (Spring) to recruit, Im inclined to disagree, at least a little. Since it is a middle school our target audience is going to be the 8th graders who will already be eligible because they are already 14 or will become eligible in a few weeks when they graduate. Next school year we will proceed to try to pick-up kids (next years 8th Graders) as they turn 14.
I keep having this recurring night-mare of no one showing up to our sign-up night so we have been trying to do everything possible to heighten the awareness of the program in the school and surrounding area. Here are some of the things we have done:
Weve setup a website where people can get more information
Directly asking youth and adults our family knows in the area
Weve put up professionally made posters throughout the school announcing the date of the sign-up night, with a VR Code (the bar codes kids scan with their phones) pointing them to a video about Venturing and another one directing them to our website
We had really nice bookmarks printed with Venturing colors and color-photos of kids in action doing Outdoor Venturing type activities. They also have the same VR Codes mentioned above. We have kids at the school, as well as at the high school passing them out in class and at after-school activities
The principal is going to announce our sign-up night in his weekly newsletter
The school marquee will show JOIN VENTURING HERE, May 10th 6-7pm for a couple of days before the event
We mailed invitations (including a 3-month look-ahead calendar of events and a bookmark mentioned above) to over 50 boys and girls who are of Venturing age in our zip code, who have left Scouting in the last 3-years, highlighting on the invitations to boys, if they made it to 1st Class or above in Boy Scouts, that they can get back on the Trail to Eagle in the crew.
Mailed invitations including the items mentioned in the mailing above to eligible youth from the school, only limited to those we had addresses for.
Hung 8x10 color flyers, using graphics produced by the National Office and the VR Codes mentioned above, in local grocery stores, coffee shops, restaurants and stores.
Used Patch.com, a local on-line newspaper to announce the formation of the crew and will used that sites event calendar to post our sign-up event.
I cant really think of anything else to do. Unfortunately, the most effective will be members talking to friends at school, but we dont have any members to do that just yet.
If anyone has any other suggestions, I am very interested and will try almost anything to help my no-show-nightmares not come true.