No, the title has nothing to do with the other threads (they honestly seem fairly good). But you have to admit it caught your attention and that's what I'm trying to get at.
The challenge is to come up with a tight description of why someone should not only put their son in scouts but also volunteer. And by tight I mean just a few words. I'm a lousy salesman but one thing I've learned is that a short succinct message, even if it's not completely accurate, is worth a lot more than a rambling committee based mash up.
Take sports as an example. The short message from coaches to parents is we'll teach your kid to win. The longer version can include something about hard work, teamwork, and good sportsmanship, but that's way too long. People understand winning. It connects. The BSA does not connect.
What is it for scouts? Scouts is similar to sports but not quite the same. Teamwork and hard work are there, but there's more to it than that. Selfless? There's a huge overlap between theological free will and scouting but it will never fit in a couple of words without sounding stupid.
I'm looking for a short, one or two word phrase of what Boy Scouts will teach a boy. We'll teach your son ... to grow up, to be a man, honor. I like growing up. The average frazzled parent of a teenager will get that. I also like we'll teach your son honor, but the idea of honor in today's world sounds like a wish more than a necessity. But I wouldn't mind being corrected on that one.
The reason I'm doing this is because my committee asked me to write down my vision/philosophy/whatever it is that drives a lot of decisions I make and I told them about the aims and methods of scouting. Unfortunately they said that's all, to put it kindly, poorly written. So I'm going to just rewrite the aims and methods. I also think it would help talking to parents outside of cub scouts, something that we need to start doing.