I too lament the lack of interest in the OA. Back in the day, it was indeed an honor to get in, heck to even be eligible. I was excited to be on the ballot, and couldn't wait to get in.
While my excitement died down since when I got in, the OA chapter didn't do anything, years later, I did get very involved with the OA.
So some of it has to do with how active the chapter and/or lodge is.
But talking to my son prior to and after my troop's OA election in December, one in which he was on the ballot, he could care less if he got in or not.