There is a name written in pencil above the photo which would indicate to me that this is indeed the cover to some sort of booklet or notebook. The name starts with an E, perhaps Eric, and the last name looks like it is Trout. I believe he would have been the owner of this booklet/notepad.
Powers Engraving is likely to be also known as Powers Photo Engraving of New York - the Power's brothers held a number of patents for the photo-engraving process.
I believe the title of the artwork is Message to the Chief, and though it could be interpreted as the Scout delivering a message to his Scoutmaster, based on the pointing by the Scoutmaster (yes, making an assumption on the relationship here), I suspect that it is a message the Scoutmaster is giving the Scout to relay to someone else - some unseen Chief.
What's interesting is the requirements - those are the 1910 temporary requirements. In 1911, the cooking requirement was changed from cook the ingredients with the regulation kit to cook the ingredients without using regular kitchen equipment. The First Class reqiurement to train a Tenderfoot in 1910 was changed in 1911 to train a Tenderfoot that the Scout has recruited.
It's unlikely that this was printed in 1910 - I don't believe there would have been time to start fully outfitting boys, and by late 1910, the BSA was being operated by the YMCA for a time until it was big enough and strong enough to go out on it's own.
I think folks are on the right track that this is the cover to some kind of blank page notebook. I suspect that, despite the use of present tense, it was not printed with current requirements but with historical requirements. Based on the membership numbers presented, which I interpret as the number of members in the "Brigade" of Boy Scouts of America and not of the entire world, I'm guessing this as printed sometime between 1946, when membership first reached the 2 Million plus mark and 1952 when membership reached the 3 Million plus mark. Also, the background color being used - that light greenish-blue - is consistent with color printing from the late 40's and 50's and not from the 1910s-1930's. (Ok, your saying to yourself, Calico is really going out on a limb here but one way that folks can tell how old certain things are like quilts, and posters, and postcards (and other printed materials) is by the colors being used - every decade or so can be said to have a color palette - remember the 1970's with Avocado Green, that hideous Orange, and that equally hideous Yellow? Color Palette. Take a look at car colors - you can tell the difference between a 1950's car color and a 1960's car color. The same holds true for printing. There is even a whole color palette associated with Frank Lloyd Wright that can be used to identify his peak period. Now I could be wrong, but I've seen that shade on other things from the late 40's and early 50's but not on things from earlier).
ps - it's just occured to me - you know what else comes in size 8 x 5 (technically 5 x 8)? Junior size Notepads.
Edited by CalicoPenn, 05 March 2016 - 09:03 PM.