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Have to ask why.


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#1 skeptic

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Posted 25 January 2016 - 10:49 AM

Okay, in the past few days on our local TV stations there have been two area wide pieces on Girl Scout Cookies, including phone numbers and web links. Also have been similar items in the LA Times, and a couple of more local papers. this morning it is on "Good Morning America".

This is great. My question is why cannot BSA get similar coverage on occasion, whether it be Popcorn, or some other widely done thing, like "Scouting for Food"?
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#2 Sentinel947

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Posted 25 January 2016 - 10:50 AM

Lack of effort. 


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#3 ianwilkins

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Posted 25 January 2016 - 11:09 AM

A view from the UK: Girl scout cookies are part of the tradition, culture, and heritage, of the USA. It makes a good heartwarming "and finally" story. Boy scouts popcorn just doesn't have the same ring to it.

 

Ian


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#4 Lurking...

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Posted 25 January 2016 - 11:22 AM

Ian's right.  There's a long history of Girl Scout cookies as part of the American culture.  Boy Scouts, on the other hand, help old ladies across the street and they don't get paid for doing Good Turns.

 

And don't worry about the PR media image of the Girl Scouts, according to my daughter, GS/USA Gold Award recipient, the cookie sale effort around here is run by the "Pigtail Mafia".  :)

 

I have learned how to make thin mints on my own, but the Samoans/Tag-alongs, or whatever they call them is a bit too tedious, so I stock up on them.  The prices are up, the weight/count is down, and the quality is reduced, but they still sell like hotcakes.


Edited by Stosh, 25 January 2016 - 11:22 AM.

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#5 Krampus

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Posted 25 January 2016 - 12:01 PM

Okay, in the past few days on our local TV stations there have been two area wide pieces on Girl Scout Cookies, including phone numbers and web links. Also have been similar items in the LA Times, and a couple of more local papers. this morning it is on "Good Morning America".

This is great. My question is why cannot BSA get similar coverage on occasion, whether it be Popcorn, or some other widely done thing, like "Scouting for Food"?

 

The Girl Scouts push 200 million boxes and have $700m in revenue. I don't think the council-based sales come anywhere close to that.

 

Look at the BSA annual report. they simply don't have the money to spend on things like advertising. They're too busy over-paying their executives and spending money on other frivolous things.


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#6 SSScout

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Posted 25 January 2016 - 12:38 PM

It is all local. 

DO NOT depend on the Council or National for PR.   If you have the ear of the Council's Media Director (I bet there is one named on the payroll), by all means prod him/her.   But it is YOUR units that provide the fun and adventure,  YOU need to get that word out. 


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#7 NJCubScouter

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Posted 25 January 2016 - 01:13 PM

I agree that a lot of the reason for the attention to Girl Scout cookies is that they are so "institutionalized." Girl Scout cookies - not just the cookie sales themselves, but the concept of "Girl Scout cookies" - have been around for as long as I remember, so I checked Wikipedia (The Source of All Knowledge, Most of it True) and found that Girl Scouts have been selling cookies for almost 100 years on a local and often home-made basis, but that the first National licenses for bakeries to produce the cookies were given in 1936. (And yes, there is a Wikipedia article on "Girl Scout cookies". A search for "Boy Scout popcorn" also turned up a page, but it is a "redirect" to "Weaver Popcorn Company", which makes (or made) the popcorn.)

So it is really part of the national consciousness. On the other hand, I never even heard of BSA units selling popcorn until my son became a Cub Scout. When I was a Scout we did a variety of things to raise funds, I remember selling lightbulbs and also that we collected newspapers for recycling. We collected a lot of pounds of newsprint and it is likely that we got something in the local newspaper about it, since the Scoutmaster (my father) was big on creating local publicity for the troop.
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#8 Krampus

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Posted 25 January 2016 - 01:16 PM

It is all local. 

DO NOT depend on the Council or National for PR.   If you have the ear of the Council's Media Director (I bet there is one named on the payroll), by all means prod him/her.   But it is YOUR units that provide the fun and adventure,  YOU need to get that word out. 

 

There are a ton of cheap and free tools for creating videos and promotional stuff. Heck, most middle schools and high schools have at least one class that has a project assignment to create a video or teaches these skills.

 

Our unit's kids in A/V have done some stunning things over the years.


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#9 JoeBob

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Posted 25 January 2016 - 01:44 PM

GS Cookies are $4.00 a box.  They taste good.

BS popcorn has a higher buy-in, and tastes like flavored cardboard.


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#10 skeptic

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Posted 25 January 2016 - 02:31 PM

I guess I just wonder mostly WHY national cannot get similar coverage for something like SFF or their exceptional winning Eagle projects and such.  As far as popcorn goes, if I could avoid it, I would; but we sort of have to give it a nod minimally if we want to be eligible for certain benefits, especially camperships.  

 

It is still hard to get much more than a buried paragraph most of the time, though on occasion the local paper features a COR.  But our local council seems to not have the desire to find a PR person for getting Eagle dinners or Silver Beaver presentations in the media.  Oh well, as noted, we can simply try to make people aware on the unit level as best we can in a positive manner.

 

Thanks for the thoughts.


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#11 JasonG172

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Posted 25 January 2016 - 04:18 PM

GS Cookies are $4.00 a box.  They taste good.

BS popcorn has a higher buy-in, and tastes like flavored cardboard.

 

LOL you're not buying it because its a great product, you're helping a Boy go to camp


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#12 Lurking...

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Posted 25 January 2016 - 04:21 PM

Or you could buy the popcorn to help the boys go to camp and then give it to someone you don't like.


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#13 JoeBob

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Posted 25 January 2016 - 05:29 PM

Or you could buy the popcorn to help the boys go to camp and then give it to someone you don't like.

The scout hut has BSA popcorn from 3 years ago that the boys won't even eat.

This is from a group that invented the 'pizza bagel'!


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#14 Krampus

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Posted 25 January 2016 - 05:38 PM

The scout hut has BSA popcorn from 3 years ago that the boys won't even eat.

This is from a group that invented the 'pizza bagel'!

 

Good point. We had a lock in one time where 8 hour left over pizza and Trails End popcorn were the only things left. The boys literally "Hunger Gamed" for the last slice of pizza. The popcorn went in the bin.


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#15 CalicoPenn

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Posted 25 January 2016 - 07:45 PM

Just a thought - There is at least one, but likely multiple, copies of cookie order forms going around the offices of these media outlets and that has gotten the editor's to decide to make a story out of it.

 

How often do we see Boy Scout Popcorn order forms at offices?


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#16 desertrat77

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Posted 25 January 2016 - 09:37 PM

LOL you're not buying it because its a great product, you're helping a Boy go to camp

 

I don't buy popcorn.  I make a monetary donation directly to the unit.   The unit can spend the donation any way they wish, including summer camp. 

 

Additional benefits:   The unit gets 100 percent of my donation...no skimming to support bloated pro salaries and such.   Also, my non-purchase will not contribute to increased overall sales figures, thus lending a truer picture of just how lame popcorn really is.   And I'm relieved of the added chore of throwing the popcorn in the trash.


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#17 Lurking...

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Posted 25 January 2016 - 10:15 PM

Getting back to the original thread for a second, one has to remember that the publicity being generated for the Girl Scouts is for the cookies, NOT THE PROGRAM.  I hear a lot of discussion here about BSA promoting the program and OMG, DON'T MENTION WE SELL LOUSY POPCORN.  If this is the case, aren't we trying to compare apples and oranges?

 

Now back to your regularly scheduled programming.......


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#18 John-in-KC

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Posted 26 January 2016 - 12:58 PM

And, we abandoned the National Project of "Scouting for Food" in favor of "Good Turn for America"

 

That comes under the top 10 stupid loss of brand decisions ever made...


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#19 Krampus

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Posted 26 January 2016 - 01:11 PM

And, we abandoned the National Project of "Scouting for Food" in favor of "Good Turn for America"

 

That comes under the top 10 stupid loss of brand decisions ever made...

 

Our councils/districts still do SFF. However, it is so poorly managed our unit donates to our CO's food bank which is the second largest in Dallas.


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#20 walk in the woods

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Posted 26 January 2016 - 01:54 PM

Ian's right.  There's a long history of Girl Scout cookies as part of the American culture.  Boy Scouts, on the other hand, help old ladies across the street and they don't get paid for doing Good Turns.

This is part of it, Boy Scout popcorn had it's genesis somewhere in what the 80's or 90's?

 

GS Cookies are $4.00 a box.  They taste good.

BS popcorn has a higher buy-in, and tastes like flavored cardboard.

This!

 

LOL you're not buying it because its a great product, you're helping a Boy go to camp

On our streets the first customer question when asked to buy popcorn is "How much?" often followed by "No way!"  Sell the camp angle all you want, few people are interested in plopping down $10 for 4 ounces of bad caramel corn.

 

Just a thought - There is at least one, but likely multiple, copies of cookie order forms going around the offices of these media outlets and that has gotten the editor's to decide to make a story out of it.

 

How often do we see Boy Scout Popcorn order forms at offices?

I'd have been ostricized in my office if I brought in a popcorn order form.

 

At the risk of getting this thrown into I&P, Girl Scouts are more socially acceptable (PC) still than Boy Scouts.  


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