Boys of Scouting age will mirror the excitement their leader shows for an activity, especially Cub Scouts; if their Den Leader makes the project sound fun, and if he shows that he is having fun, then the boys will almost always become pick up on that excitement and start having fun.
I took two weeks before we got to our den flag project to talk about a few of the patrol names I had as a youth, some of the better or more ridiculous patrol names I have encountered, and about how thrilling it is to walk into pack meetings or camp adventures with a unique, brilliant banner flying high above us. I showed them pictures from books and online, and told them to get ready for the "big day" when we would choose our patch and name, and design our very own den flag. When the day of that den meeting finally arrived, I had a laptop with me and showed them dozens of different patches from scoutstuff.org and classb.com (seeing as Cub Scouting is still an adult-led program, I took the liberty of omitting many of the more absurd or questionable patches from the slide show ). By this point it was all I could do to contain their excitement, and by the end of the meeting, they were singing our den song and shouting our den yell - "We are the Merry Archers - aim high, BULL'S EYE!!!"
Did it take a big push on my part? Sure. But after that push came the ride, and the boys have made their patrol name a part of their identity, both as individuals and as a group. They ARE the Merry Archers! We use it as a theme in our meetings and activities; I tell stories of famous archers like Robin Hood and William Tell to inspire them, I use arrows as a metaphor to teach things like setting goals and aiming high, we discuss the "Arrows of Scouting," such as the Arrow of Light and the Order of the Arrow. All of this is represented in our flag and in our den name.
Now, sure, some people might make a flag and come up with a name, and then it kind of dies there. But it can be so much more! Scouting is supposed to be a dynamic and imaginative program, isn't it? This kind of activity, of creating a sense of identity with all the trappings and ephemera that come with it, appeals to the very core of what it is to be a boy of that age, whether in 1916 or 2016. As leaders, we have to bring that out in them. And if some boys are harder to work with than others, well then, I welcome the challenge. We're Scouters, aren't we? We are prepared for the effort to yield the results.
The difference it makes is the difference you make of it.